If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I was just reading a relatively new book called AdWords 180. The idea behind AdWords 180 is that when you use Google AdWords you will usually use the search network only. This means that all of your ads will be shown on Google and its partners but not on the regular adsense network which is just peoples websites. The reason that you do not want the ads showing up on peoples websites is that sometimes people will be involved in click fraud or some other method of trying to cheat the Google AdWords system and it is just easier to skip it.

The Author of AdWords 180 has looked at this now very overlooked part of the Google AdWords system and has found some very sneaky ways to take advantage of all of those content sites by targeting your ads to individual sites. This is the future of AdWords but at the same time it is so underutilized that you can really take advantage of some really great strategies.

The only drawback to AdWords 180 is the price. The ebook is $97 which would seem like a lot to some people but the methods in here can actually get your per click price down to 2 to 10 cents per click which is just incredible. Right now with some of the AdWords campaigns that I run the price per click on the Google search network is about 20 to 40 cents and that is because I have worked hard to get the relevence and targeting just right to get a great price.

I would like to recommend AdWords 180 but please be aware that the cost may be too much for you to absorb. To perhaps make the purchase a little bit more palatable I am willing to make this offer. If you buy Adwords 180 then send me an email and I will send you a copy of my Realtor Marketing on the Internet book free, as you probably know my Internet Marketing for Realtors book is currently $19.95 but it is a hell of a bargain with over 100 tips to help you attract buyers and sellers from the internet not only from your area but help with finding people from other areas moving to your city as well.

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

I am on a mailing list of Brad Callen. I follow Brads emails and marketing information because he is one of the most successful internet marketers and has created great books and software for internet marketing.

Yesterday I received and email that Brad had created a new free 85 page ebook that he was giving away to his subscriber list and he offered me the opportunity to give it away to the readers of my weblog. I have read through this ebook and am amazed that he has given it away as I have paid quite a bit of money for this same information and help in how to be successful with Google Adwords. You can download this ebook at this link and read through it on your computer and follow the links to the other sites that Brad suggests.

I really hope you enjoy this free information and learn as much from it as I think you will.

The Internet search-advertising wars are getting hotter: Yahoo on Monday demonstrated an overhauled advertising system that promises to generate higher revenue and enlist more clients.

On May 4, Microsoft unveiled its own search advertising program and said it would invest up to $6 billion in a bid to catch up with Google.

Yet Google still easily dominates paid search ads - those little text ads that appear near search queries. The Internet powerhouse has made several enhancements to its search program as well. Google says it hasn’t heard anything from Yahoo or MSN to make it worry.

“There’s been nothing that’s announced that makes me want to change what we do,” says Richard Holden, director of production management for Google’s paid search programs.

Google brought in over $1 billion in profits in the first quarter primarily from text-based ads. Advertisers love search ads because they pay only if someone clicks on them. Holden says Google stays on top by upgrading its AdWords search program every two weeks to bring in new clients or to give existing ones more options. Recent enhancements to Google AdWords:

• Starter edition. Small advertisers griped that it was too confusing and took too long for them to sign up, create an ad and begin advertising on Google. So Google now offers a “starter edition” that promises to get clients up and running in less than five minutes, with a minimum of clicks.

• Local business ads. Now advertisers can go beyond a simple search ad by offering image ads, with pictures, directly within Google’s local maps.

MSN and Yahoo have both lost search market share to Google in the last year, according to measurement firm ComScore Media Metrix. In March, Google had 42.7% share to Yahoo’s 28% and 13.2% for MSN.

Yahoo, which will show off its revamped program at a meeting with analysts in San Francisco Monday, has added two major refinements relating to speed and costs. Its new search marketing system will begin operations in the fall. In the old system, advertisers could buy their way to the top position, by bidding higher for a keyword. The sponsor who offered $10 for “New York hotel” would be No. 1 if the next-highest bid was $8. Now, Yahoo has adopted a system similar to Google’s: Positioning is based on a dollar bid combined with the effectiveness of the ad and website. An advertiser who offers less, but whose ad is clicked more often, can get to the top.

Yahoo Senior Vice President Steve Mitgang says advertisers can also get their ads online much faster. “Now they’ll be up within the hour,” he says. Before, it had taken as long as 24 hours.

Yahoo provided search advertising for MSN until Microsoft decided to do it on its own. Its AdCenter is similar to Google and Yahoo with one big exception: MSN says it can target ads demographically, based on its huge base of Hotmail and MSN users. MSN staged an event two weeks ago at Seattle’s Safeco Field, home of baseball’s Seattle Mariners, to drive home the point that it intends to climb out of third place. Search advertisers love having another option for search marketing, but the new AdCenter “is really buggy,” says Chris Winfield, president of search-marketing firm 10e20.

Danny Sullivan, editor of the SearchEngineWatch online newsletter, says Microsoft and Yahoo should spend more time worrying about attracting users to their search engines. “MSN can have the most wonderful advertising program in the world, but if it doesn’t have the traffic, nobody cares,” he says.

Still, Jeff Lanctot, general manager of interactive advertising agency Avenue A/Razorfish, believes Microsoft’s round of investments “gives them a chance to make up ground with Google - off the PC.”

Microsoft might not catch up to Google on computers, but in a multidevice world, “They get a second chance,” Lanctot says. “Since they already have a head start against Google in digital TV, mobile phones and gaming, it isn’t unreasonable to expect that they could pull this off.”

I was just coasting through some of my favorite weblogs and ran across this artcle about cleaning up your AdWords account. Inside AdWords: Give your account a workout.

It is always a good thing to go through your keywords for AdWords, you do have a Google AdWords account don’t you?, and trim non performing words or at least figure out whey they are performing badly.

One thing that you can do to increase clickthrough on your Realtor AdWords ads is to create another campaign and put targeted words in there with a new targeted ad. One example of good targeted ads to try to pull new customers is out of town referrals or Realtor referrals.

There are stories around that Microsoft is Launching a Search Ad System In June. What does that mean to you? Well if you are currently using Google AdWords to get you name and website out there or even Overture which is Google’s top competition at this point then starting in June you will be able to use Microsoft’s offering as another way to really make sure everyone can find you. We will see how things shake out over the next few months but this seem to be great news for now and something to look forward to in the near future.

Google has announced on their AdWords Weblog that you now have the ability to track search and content clicks separately. This is great as you can now see what traffic is working for you. Often i find that Google’s search partners and independent websites that have AdSense on them do not convert nearly as well as users that click AdWords on the main Google site.

Take a look at the AdWords Blog from Google in the above link. It has lots of great tips and should be required reading for anyone spending money on AdWords.

Well things are still changing with Google Adwords. For Realtors I am still noticing that minimum bid prices are going up and down and we will probably keep seeing this over the next few weeks. So of course try to make sure that you are going into your Adwords campaign and checking to make sure that your best keywords are still active if you are staying near the minimum price.

Another thing that seems to be happening now is that the minimum click through rate of 0.05% is no longer in effect so instead Google will charge Realtors more per click but will still allow you to have a lower performing keyword. Take a look at any keywords that you have had disabled over the last few months and if the price is low enough get them active again. Look especially at keywords Adword keywords searches may not convert at a high percentage but they will still convert

Read the rest of this entry »

Perry Marshall will be putting on a free teleseminar tonight to go over the changes to Google Adwords over the last few days. The changes as you know are significant and he is the master of the Google Adwords.

The teleseminar takes place tonight at 7:30 Pacific which is 10:30 Eastern time. This would be a great opportunity to hear first hnad what is going on and where the greatest oportunities are.

I have been experimenting with many ad keywords and am finding that Google seems to still be working on their algorithym for how much you need to bid on a keyword, as you change the rate over time the minimum you need to bid may go up.

The best strategy that I have used so far is to drop the minimum bid to 0.03 although I guess nothing stops us from bidding down to 1 cent, and then lots fo your keywords will be presented as inactive with a minimum bid attached to them that is higher than your current minimum. No go and click on the red text saying your bid is too low and you can select Googles new minimum. I have done this only with the keywords that are getting clicks over the last month and seeing what happens with the non converting keywords over time.

Now we can watch over the next few days and see how conversions go, the number of impressions, clickthroughs and clickthrough rates. If you have any feedback please let me know as I am seeing a lot of diverging views on how this will affect our costs per click in the end and I am not sure we will really know for another month or two.