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Using technology effectively is a low cost, high impact way to control and increase your business. This past summer I had a unique opportunity to review my business and in particular my use of technology. I left the company I had been with since 1997 and dissolved a 7+ year business partnership. In making these two major changes, I took a couple of months off from real estate sales. Taking this time off was a unique opportunity for me to review my business. In my evaluation, I discovered that most of the technology products and services I bought or signed up for were great but I was not fully utilizing most of them. This was a waste of time and money, in this market none of us can afford to waste either.
There are many technology products available, the amount and type of technology you decide to use will vary depending on your comfort level, your experience and your target marker or client base. In my case, a significant amount of business comes to me from repeat and referred clients, so I choose technology tools that help me to stay in touch with past clients. For your business, you must choose the most appropriate methods to contact your desired market.
Almost everyone I meet with to discuss buying or selling will have done some online research before we get together, even my past clients. According to NAR’s 2007 Realtor Technology Survey, 84% of homebuyers use the internet before they contact a real estate agent. This is up from 80% in 2006 and it is expected to continue to increase. This means you need an online presence not only for new potential clients but also for your current clients. A well done website is great resource for both new and existing clients. Read the rest of this entry »
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