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I have been a little quiet lately. I have to apologize for that but I have been working hard on two fronts. I have been putting together my internet marketing ebook and that is stealing quite a bit of time and as well I have been trying to finalize a few other projects I have been working on. If you would like to get in on an advance chapter of the ebook before it comes out please just send me an email and I will get it out to you as soon as I get things done on the sample chapter…feedback to me is always essential.

I would like to again take this opportunity to let you know about my Web Savvy Realtors web directory. If you have a website or weblog just go to it and add your site. This is a real easy way to add to your “backlinks” as well as get your site indexed faster if it is not already.

One final thing. I have had a lot of Realtors from New York try to subscribe to my newsletter but are not leaving email addresses. If someone form the office could contact me I will get everyone added and get a newsletter set out as soon as I can.

Well I have been looking over my posting stats over the last month and find that I am in a bit of a rut. Not many new posts but there is still a lot going on. I am going to be expanding a bit by delving a little more into offline as well as online marketing for Realtors from now on.

I will continue to be posting about anything that is cutting edge as far as internet marketing goes for real estate in general and Realtors in particular but I also want to make sure that while we are sitting in front of our computers that we don’t miss out on other exciting marketing trends that are happening right outside the computer room door.

Have a great and prosperous new year and many wonderful transactions in 2006

Last night I was sitting at my computer writing a review for a Realtor Internet marketing book and just before I was about to post the review I stopped and looked through the review. As I was reading the review I realized that the book itself was more about selling the book than it was about helping Realtors to really take advantage of the internet. Obviously I did not hit the post button and that led me to a bit of a sleepless night and this post.

I have been doing a lot of soul searching lately about just what I should be doing with my time on the internet and with this weblog in particular. What kind of information I should be putting out? I have been compiling internet marketing information for years and have also been driving my wife crazy with my comments about Real Estate marketing and what is right and what is wrong with what Realtors do today to market themselves. This has been leading me to the idea of writing a real estate marketing book.

Three years ago I got started writing a Real Estate marketing book but lost interest in it about half way through as most of the info was just all of the same blather that I was seeing everywhere else. I was grabbing what I thought was the best of Craig Proctor, Mike Ferry, some of the older trainers such as Floyd Wickman and Brian Tracy.
In the end after going through all that I realized that in terms of telemarketing, direct mail, organization and following up leads through the mail and over the phone that I had nothing new to offer so I let the project fall by the wayside.

Now I am looking at all of the internet knowledge that I have picked up over the last eight or so years and realize that I do easily have enough to offer in the Real Estate Internet Marketing space. I have been going though all of my notes and sketched an outline for a book that I hope to have completed some time over the next month or so, just in time for new years planning for Realtors.

At this point my book will be focusing on all of the essentials for Realtor marketing on the internet. I am going to be setting up a good solid plan that any Realtor can follow in creating a web presence and how to convert online web surfers into real customers. As I am sure you know by reading through this weblog there are a lot of facets to marketing on the internet, the project as I see it has to be all encompassing because a lot of what I see on the internet is noise and buzzwords with no real plan behind how to succeed with a business on the internet.

I hope that you are as excited about these ideas as I am in setting them up and as soon as I have everything put together I will telegraph everything through the weblog. In the meantime if you have any questions about the book please email me at realtor@xptechsupport.com.

Sorry about the last few days. I have been doing some work with my weblogs to improve the speed and performance of them by switching to a different database structure.

Also this weekend was my 39th birthday so I was held a bit captive by my family and kids celebrating and being a bit more of a dad than I have lately.

I just found this article about weblogs by Jim Edwards, one of the top copywriters today:

Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet.

A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average “Joe” or “Jane” can instantly become a center of influence online using blogs.

But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving “properly.”

One of the things that gives blogging such strong appeal as an online publishing method revolves around “comments.”

Blogs that allow “comments” enable readers to respond and elaborate on the information posted by the blog owner.

These comments and the free exchange of information, opinions, links, and new ideas creates the dynamic and growing content that makes blogging such a popular online activity for both publishers and readers.

Read the rest of this entry »

I would like to let you know who I am and what I am doing with this weblog.

My name is Bill Nadraszky. I was a Realtor a few years ago for three years and left the industry to persue my passion for computers and the internet. I was not the greatest Realtor but was always intrigued with the marketing and still made 100 or 120 cold calls a day to try to ring up more business.

My mother, Carol Nadraszky is a Realtor here in Calgary and has now been a Realtor for 12 years which is why I still care about Real Estate. My moms business had always been offline and although I created her first couple of websites I have never been happy with their performance. I talk big about what should and should not be done online with web marketing and I am sorry to say for the real estate industry that a lot of other industries leave us in the dust as far as making sites that work comes in.

Over the last four years I have spent a lot of time observing, reading, and testing the latest fads and ideas about internet marketing and although I am not a guru by any means I have seen and learned a lot and laughed at a lot that I have seen as well.

I am going to use this weblog as a forum to vent about what I believe works and what does not work in Real Estate marketing online and maybe even sometimes offline (bus benches and most slogans drive me crazy). My attitude offline tends to be a little quiet unless I am at a family gathering but I believe you will find my opinions a bit stronger than that.

I hope you like what you see and take it for what it is worth. My goal is really to put my ideas out there and if something you see sticks great, if it does not at least I hope it will give you pause for thought.

I am looking out at the most popular Realtor websites in my area and I do not like what I see. Where to start? The sites are promoting the Realtors well, they seem to have charities listed on the home page that the Realtor supports and they all have pictures of the Realtor themselves…well most of them do anyway.

What would I like to see instead? Maybe if there was more of a focus on what the services each Realtor offers to potential clients? Or, maybe we could see a little bit less grandstanding and a little more information that would help buyers and sellers in their internet quest for information.

The day of vanity sites for Realtors may not be over but if you take a look at the most productive sites for Realtors, not the ones that are pulling the most but the ones that are converting cutomers, you will likely find what the customer is looking for is included and the sites may even be less pretty.