Why Do Realtors Need Technology?

Using technology effectively is a low cost, high impact way to control and increase your business. This past summer I had a unique opportunity to review my business and in particular my use of technology. I left the company I had been with since 1997 and dissolved a 7+ year business partnership. In … [Read more...]

Big Changes at Canadian MLS site

Here in Canada we have been looking forward to a big change in the way that the Canadian MLS site was going to be presenting listings. The changes are now live. So what kinds of changes would be ground breaking to you? Here in Canada the MLS is now mapped with Microsoft Virtual Earth and you can … [Read more...]

Realtors and Twitter

Have you heard of Twitter? Twitter is the most exciting new Web 2.0 type of communications that we have out there today. The way that Twitter works and what it is for is that you have a blank slate of an account. You do searches through Twitter for people or subjects and when you find people that … [Read more...]

Lowering Google AdWords Costs

Google AdWords for Realtors is a real crap shoot it seems with people paying anywhere from $1 per click to $5 per click. But what if I was to tell you that you may be throwing away most of that money and that ther is a better way. To lower your cost per click you just need to look at the following … [Read more...]

Flyer design and printer tips

Real estate marketing is about communicating with people and staying on top of the industry. You need to communicate with your past clients, locate new clients, and generate leads through multiple methodologies. When you aren't there in person, your advertisements must speak for you. It is critical … [Read more...]

How to make web 2.0 work for you

I just ran across an article on social marketing (you know the non web 2.0 buzzwordInfluential Interactive Marketing: 5 Rules of Social Media Optimization (SMO)There are a lot of tips on this page on how to get your site recognized  and none of them are the good content variety tip.  Most … [Read more...]

Jim Edwards 10 website comandments

"What makes a good real esate agent, broker, or RealtorĀ® web page?" People ask me this all the time, though they often encounter difficulty boiling the question down to so few words. You, like any serious real estate agent, want to know how to create and maintain the best possible agent website … [Read more...]