great post on TrakAx about how to use video in your Real Estate business. Using Video for Realtors Here are the highlights of Video for Realtors 1. video walkthroughs of listings for buyers 2. video slideshows for buyers 3. "Training" buyers and sellers 4. Explaining technical … [Read more...]

A few months ago, a year ago actually, I finished up my Realtor Internet Marketing Book and put it up for sale. Now times are changing of course but I as I was looking a couple of days ago I realized that the book that I had all but forgotten is still very relevant, so I have decided to start to … [Read more...]

As we all know there are many more people  finding and researching their home buying decisions on the internet. In a new graph released by the National Association of Realtors as you can see to the left here there has been a giant swing over the last few years from researching using newspaper ads to … [Read more...]

Have you heard of Twitter? Twitter is the most exciting new Web 2.0 type of communications that we have out there today. The way that Twitter works and what it is for is that you have a blank slate of an account. You do searches through Twitter for people or subjects and when you find people that … [Read more...]

Google AdWords for Realtors is a real crap shoot it seems with people paying anywhere from $1 per click to $5 per click. But what if I was to tell you that you may be throwing away most of that money and that ther is a better way. To lower your cost per click you just need to look at the following … [Read more...]

Real estate marketing is about communicating with people and staying on top of the industry. You need to communicate with your past clients, locate new clients, and generate leads through multiple methodologies. When you aren't there in person, your advertisements must speak for you. It is critical … [Read more...]

Press releases are a popular and effective way to get the word out about a new product or a service. I have looked at many press releases in the past and some are really great, while others are just OK. Here is an example of a great press release.Local Tampa Bay Realtor Uses Innovative Strategy to … [Read more...]

"What makes a good real esate agent, broker, or Realtor® web page?" People ask me this all the time, though they often encounter difficulty boiling the question down to so few words. You, like any serious real estate agent, want to know how to create and maintain the best possible agent website … [Read more...]

The SEO Book Review has moved. If you do not know already, the SEO Book by Aaron Wall is one of the most popular and accurate books about gaining on the search engines. … [Read more...]

In my work creating an online marketing for Realtors book I am always interested in what other authors are writing about or have written about for Realtor marketing. I came across this book at amazon and thought I would quickly post it here for you to check out if you are looking for some offline … [Read more...]