Aweber is an extremely powerful online marketing tool that can build and maintain your relationship with hundreds or thousands of clients with a few button clicks. For this reason it is vital that you know how to use Aweber to its maximum potential and that you avoid making common Aweber mistakes. This article will talk about 6 of the most common Aweber mistakes that Aweber users commit and how to best avoid them.
Remember that first sequence messages are sent immediately
If you don’t want a message sent right away then keep that in mind when setting up your sequence because Aweber will send it immediately, this could really be considered an Aweber mistakes. If you are not happy with your sequence starting so soon then use the first message as a simple welcome message and let your content start on message number two.
Don’t add messages to an existing sequence
Aweber uses numbers for each sequence message so if you try to add another in the middle somewhere, the numbers will get messed up. This will result in your sequence becoming jumbled which if you are delivering a course, can spell disaster.
Set up automation rules
Use the List Settings > Automation options to unsubscribe people from one list if they have joined another. This is handy if you have a promotional list, and a buyers list. You would not want buyers to stay on the promo list once they have bought your product.
No line breaks in variables
It is easy to accidentally insert link breaks between a variable opening and closing bracket when you are setting up a custom variable. If you make this mistake then variable substitution will not occur.
No automatic subscriptions
Just because a person has subscribed somewhere else or is a buyer of yours, it does not mean you can put them on your list without their permission. Make sure all your members have opted in by choice.
One email each day
Aweber can not guarantee that more than one email a day will be delivered, most likely as an anti-spam measure. Making sure you only send one email per day is the best way to achieve high receiving and open rates.
These simple Aweber tips will help you to avoid Aweber mistakes that many other marketers experience in their initial learning stages. Aweber can be a complex thing to master but it doesn’t take long to get the important tasks down pat. Avoiding these common Aweber mistakes and others like then will save you time and frustration.
Related posts:
