Seth godin has done it again. He has released a new book called Flipping the Funnel.
For most marketing people a new ebook being released is not anything new but in this case it is for two reasons. Firstly Seth Godin really gets it. His aim is to make sure that marketers do not lose sight of the customer as a real person that can say great things for you or bad things for you depending on how they are treated. This is a great book that has to be read if you want to truly see how the concept of word of mouth works in real life instead of just theory.
The second reason that Seth is so great with releasing these books is that they are free. Why would someone spend all his time creating things and then giving them away? Well he builds great relationships with people online as they can see what he says, understand his message, and finally but his print books when he releases them.
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