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Real estate marketing is about communicating with people and staying on top of the industry. You need to communicate with your past clients, locate new clients, and generate leads through multiple methodologies. When you aren’t there in person, your advertisements must speak for you. It is critical that realtors adopt highly effective print advertising campaigns with newspaper inserts and full-color flyers in order to cast a wider net and secure present and future business.
The key to becoming a successful realtor is your ability to market yourself and your properties. You need to maintain a first-rate image if you want to attract the best clients and generate more income.
You will need to research your market(s), develop a strategy based on your competitors and market needs, and put together an advertising campaign that truly makes you the best option for your potential clients. Choosing proven flyer design techniques and a knowledgeable printer can help you achieve your goals with each campaign …and you may even learn a little in the process! So let’s get to the good stuff - below you will find helpful real estate flyer design and printing tips!
Follow these 7 simple tips to make your real estate flyers more effective:
1. Print in full-color on glossy paper - never print low quality materials
2. Design the flyer around the images and properties - not the price!
3. For each property create a positive headline - differentiate each property
4. Use a subheading that only highlights the homes best features (the history, # of rooms, etc)
5. Pictures speak a thousand words - minimize the text, reduce the “boring” factor
6. Pick 2 fonts and stick with them - one for headlines, one for information
7. Always use ultra-high quality images on your flyers (300 dpi)
Once you’ve designed the perfect real estate flyer follow these 7 printing tips:
1. Print in full color 4/4 - this means full color on both sides of the paper
2. Print with a “bleed” - a bleed means that the images extend all the way to the edge of the page
3. Print on 60# or 80# gloss paper - use 100# gloss paper for upscale areas (ie: Gold Coast, etc)
4. Choose an online print resource center that understands print advertising
5. Ship your flyers direct to your local newspaper for insertion to save time and money
6. Choose a printer with an experienced and friendly staff that will review your file before printing.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. He specializes in print advertising, business development, web business strategic positioning, and technical writing. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com
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