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Offering new marketing approaches and challenges for today’s realtor, this progressive guide taps into the power of the Internet as profitable marketing tool, with complete and authoritative coverage on all of the techniques, strategies, and tactics necessary to begin conducting effective web marketing. Stresses the importance of devising a carefully planned and budgeted marketing approach, then details how to lay plans for optimum Internet marketing results. Offers a powerful, unifying theme throughout that relates all concepts and course elements to an agent’s need to properly position him/herself on the Internet. Discusses the keys to establishing your presence and getting “found” on the Internet, examines myriad tactics that can collectively lead consumers to an agent’s web site, and covers the importance of effective e-mail. Directs users to many related web sites containing online examples that show actual execution of the methods and approaches covered in each chapter. Contains high-quality, state-of-the-art, real-world graphics and web page examples throughout. Appendices include a glossary; sites for your advertising; estimating website and MLS-search site costs; selecting a website designer, developer, and host, and more.