Keep your message clear.

I just read an entertaining post about clarity in marketing. It seems the writer of the post years back wrote clever ads that he and his customers liked but the problem was that they did not sell. Rememver who you are marketing to and sell to that person using verbage and a style that will sell them and that they can relate to.

Also remember as the article points out, that you have to sell the features…more probably the benefits to your customer not the great thing that you are as a top Realtor.

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