Process, the one thing that all people hate but the one thing that can make a difference between making a living and truly excelling. Seth asks, why are you afraid of process? and the answer seems to be the idea that it will stifle innovation.
Really what we need to do is to keep our innovation exciting by creating a process for everything that we can. So most of maybe up to 90% of your business is process, autopilot if you will, it does not take anything to think about you just do. This isea leaves you with just a small process, the great selling process itself the actually dealing with people after the scripts and after the customer has said yes to have you innovation, your unscripted, seat of the pants part of the business that is the most exciting.