One thing that will make your site bookmarkable to future clients is to have current mortgage rates displayed right on your site. There are a couple I have seen http://realtor.mortgage101.com have a bunch like this
or there are numberous others such as mortgage calculators.
Another company that supplies this is The Financials.
The really great thing about these services is that they automatically update the info on your site everyday by updating on their server side. You do not have to do anything after the initial setup.
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