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Just surfing around this morning and I found a good post by Chris Brogan about how Realtors should incorporate social media into their marketing strategy.
Now some of the points that Chris makes may seem to be a bit futuristic for some, things like videotaping and uploading your listing walkthroughs, but be very aware that others may already be doing this in your market.
The most important thing to do is be aware of what Chris Brogan and others in the social media space are talking about. As the internet has become more social you can follow someone like Chris and he will mention other great minds in social marketing which will really help out your marketing efforts in the years to come
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