It’s not every day that you’ll be able to climb in the rankings via Google, Bing and all the other popular search engines. But that doesn’t mean that you shouldn’t be trying every day to make big strides. Use the tips in the article below to help you climb the proverbial ladder in your niche.
If you had to give a short, definitive answer when asked why social media sites are so insanely popular, you may choose to go with a word like “interactive.” Well, that’s about as good an answer as any. It’s the interactive nature of a site like Twitter or Facebook or YouTube that’s appealing to so many. So when you’re attempting to create a popular site, you have to remember that interactive really sells. Allow people to comment and to participate on your site. Create sections for voting and polls and ratings. It’s time to go viral!
In keeping with the viral theme from the first tip, the second tip is just an expansion on that. You want to really deliver the goods in the age of social media by including things like videos and podcasts on your website. Of course, you don’t have to become a director and editor and add videos that you created, although that is a great direction to go in. Instead, you can simply use popular videos and podcasts to make sure that your site remains updated and popular amongst your visitors.
One thing that many people neglect when adding videos to their site is actually adding keywords to the videos. When you upload a video to your server via FileZilla or whatever program you’re using, you have a golden opportunity to load the video down with descriptive tags. Even if you’re using a third-party player, you can still add highly-searched, quality keywords to your videos. This is a step that you don’t want to skip.
Let’s say for a minute that you are deciding to create your own videos. You have an editor like Windows Live Movie Maker, and an FLV converter like Tippard to ensure that your videos are properly edited and are properly formatted to play well for anyone’s connection. Well, if you’ve gone through all that trouble to make them, your personal website shouldn’t be the only destination for them. Take some time to create profiles on sites like Metacafe, Yahoo, YouTube, Dailymotion, and other similar sites and create a larger presence for your vids.
If you have a domain or have any services outside of Google, make sure that you have a Google Webmaster account. This is the first step in any successful SEO bid. Next, make sure that you enable an enhanced image search by going to Settings, Image Search, and Include my site in Google image labeler. (Note: If you’re brand new to Google, this may no longer be available.)
Going viral in 2012 is the only smart way to ensure that your visitors will be satisfied with your efforts. We’re living in the age of social media, and following the simple tips you have learned above will help you keep up with the times.