I was just coasting through some of my favorite weblogs and ran across this artcle about cleaning up your AdWords account. Inside AdWords: Give your account a workout.
It is always a good thing to go through your keywords for AdWords, you do have a Google AdWords account don’t you?, and trim non performing words or at least figure out whey they are performing badly.
One thing that you can do to increase clickthrough on your Realtor AdWords ads is to create another campaign and put targeted words in there with a new targeted ad. One example of good targeted ads to try to pull new customers is out of town referrals or Realtor referrals.