I promise that this will be my last post to do with the latest update to Google’s changes to the search engine positioning. I appear to get really focused on certain things as they come down the pipe and this is one of those things, but it seems that it is finally almost over.
What has happened to your Google web traffic lately? I have found that some of my sites had traffic go up a little or drop a little over the last four weeks but in the last 48 hours that traffic of the ones that dropped has gone up again.
One of the things that happens when there is a change in traffic on the your website is to get emotional and over react to the change. Whether your traffic goes up or down we tend to take it very seriously, maybe a little to much so. The reason for these feelings and actions is that if on one day you have 1000 visitors you do not know any of these people, do not know if they are ever going to come again and do not know what their motivation an thoughts were, so in the end you do not know what to do to increase your traffic from these strangers.
I visit many search engine optimization message boards and have found that whenever there is an update that really does make big changes that everyone over reacts and this one has been no different. On one message board a post will get anywhere from none to 15 responses, to this Google update there have been over 1500 responses and still climbing and many of these are from seasoned veterans of the internet game
Darren at ProBlogger has a bunch of tips on what to do when these changes happen both to your website and off the web but you have to really look at the web portion of your real estate business as separate so that you can keep the emotion out and make the changes, or not, for the better of that part of your business and not let it infect the person to person sales end of your business.
Right now Google is the king of the search engines but whenever we make a major change to our website it will affect not only Google rankings but also Yahoo and MSN rankings so what we usually want to do when making changes is to add more and better content to our site that will benefit visitors.
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