3 Points for your Real Estate Marketing Strategy

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This article will discuss three key points on your market strategy. To look at your market strategy, you will first want to define your market. You cannot make any credible decisions until you have defined the market you are going after along with the submarkets and your acquisition strategy.

The first key points when looking for a market and what to buy is that it must be a good deal. This is easier said than done. There been many companies and individuals who have bought overpriced deals in the past based upon the faith that the property would appreciate. You want your deal to be good enough that you can hold onto the property through a down cycle and still make money. Set yourself up so that in case some kind of disaster happens you are able to hold onto the property and still make money.

A good example is the current market. There has been a downturn within real estate residentially over the last three years but this does not necessarily correspond to the commercial side as well. There have been 10 to 12 years when everything has been going ip but ultimately when it comes on economics, everything is cyclical. At some point there’s going to be down cycle.

The second key to your market strategy is to not put all of your eggs in one basket. Because real estate goes through cycles, you want to have some reserves in place so that if a down cycle does take place, you have an opportunity to take advantage of some of the deals which will occur. The down cycle is almost always one of the best ways to find new good deals due to how many sellers are on the market at that time.

The third key when looking at market strategy is to know what your exit strategy will be. It is very important to know what to look for in buying a property but half the battle is knowing how to sell a property as well. If you buy a property for cheap and sell it for cheap, have you made as much money as you can? Have set guidelines in place for the type of return you would like. Knowing your exit strategy and what the market will allow will allow you to maximize your return. If you are not aware of the market and what is selling, you are cheating yourself out of money that you could have made. You have to work hard to turn around the deal so why not work on getting the most of your hard work that is possible?

You should have both a short-term and long-term view of your market strategy. Figure out what you need to do in the short term to make money but also have a long-term plan in place which you are continually building upon. Your short-term plan should build upon your long-term plan.

Hopefully this article on market strategy has given you some insight into what you need to do to create a good market strategy. A good strategy will help you avoid many mistakes and provide you with more opportunities as you’ll know what you want to look for.

David Lindahl, also known as the “Apartment King” has been successfully investing in single family homes and apartments for the last 10 years. David regularly shares his secrets and experience on the same stage as Tony Robbins, Robert Kiyosaki, and Donald Trump! If you would like a free copy of the Special Report: 27 Ways to Buy a Multi-Family Property with No Money Down, please go to http://www.davespecialoffer.com/

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