I just ran across an article on social marketing (you know the non web 2.0 buzzword
There are a lot of tips on this page on how to get your site recognized and none of them are the good content variety tip. Most of the tips revolve around making things easy for your visitors to remember your site and let others know about it too. This is a great read and even if your already know how to make the new interactive web work for you these tips should really get you thinking about all of those little things that you have forgot. I know it did for me.