Article marketing is an extremely powerful way to market your website and gain traffic. In fact, many webmasters now rely solely on article marketing in order to generate website traffic and with wonderful results. There is no doubt that article marketing works. People love to read fresh new content and webmasters love to publish your articles, especially when they are interesting and of high quality. These 5 tips to make the most of article marketing will ensure your efforts pay off.
Tip 1 – Quality vs Quantity
Some people swear by submitting 300 articles per week, but this usually results in low quality articles being published to article directories. It is much more preferable to submit one fifth of that many articles, but making them extremely high quality. This can mean spending more on outsourcing or just spending longer writing each article. Despite the time required, the results will be considerably better than thousands of low quality articles. Just 10 article submissions per week can bring massive amounts of traffic over time.
Tip 2 – Submit Often
Submitting articles regularly will keep a steady flow of traffic coming in. Aim to submit 100 articles within three months. This will ensure traffic for many years to come.
Tip 3 – Make Them Easy To Read
Articles should not look like essays. By breaking your article up into points, sub-headings and lists you make it easy for people to browse and read quickly. Most people just skim through articles online so make yours easy to read in order to retain the reader’s attention.
Tip 4 – Great Resource Box
When submitting to article directories you should spend considerable time formulating a resource box. This is the paragraph at the end of the article where you can write about yourself (not recommended), your website (recommended) and the benefits for your visitors if you click through to your site (most important).
Tip 5 – Your Website Articles
The power of articles does not end with submitting articles to directories. The articles on your own website must be of a high quality; after all you are aiming to send traffic there. Make sure your regularly publish new content to your website and ensure the articles there are even better than the ones submitted to article directories. This will result in your site becoming an authority site in a niche.
These five quick and easy article marketing tips will have you generating traffic in no time.
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