Staging a home – Realtor Press Releases

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I ran across this press release while looking through some news sites. The information is great and this is an example as well of a form of publicity by doing press releases.

Long-time Prescott realtor Kathleen Yamauchi has a new article on her web site, www.kathleeny.com, about successfully staging the outside of your home before you sell.

“3 Tips to Staging the Outside of Your Home Like a Pro” has tips on ways to prepare a house before listing in order to minimize selling time and maximize profits. Here are 3 tips to get you started with the outside of your home:

1. Go stand on the street to see what clients see when driving up to the house. Be aware that any negative impressions they get outside the house (landscaping not maintained or non-existent, peeling paint, etc.) is just going to make them think that the house itself has not been well taken care of. So even if you have spent the time and money to fix up the interior, it would all be wasted if the clients get a bad first impression as they drive up to the house.

2. Next, step outside your front door and close the door; then stand on the stoop and look around for 5 minutes. While the realtor fumbles for keys and tries to figure out how to open the door, the clients are standing behind and looking around. So what are they seeing? Dead plants, old Halloween decorations in the middle of January, cobwebs? Again, not a good first impression!

It’s definitely worth it to take some time and clean it up. Want to go a step further? Try a new coat of paint or some new furniture or accessories.

3. Don’t forget the backyard. While that might not be part of the potential buyers’ first impression experience, you still should make sure it’s in the best condition possible. Pull up weeds, water plants, do some sweeping (if that’s applicable in your case) and maybe even purchase new furniture or accessories (plant pots, bird houses, etc.)

“First impressions are very important, so taking the time to see what potential buyers are seeing when they first visit your home is extremely important,” said Yamauchi. “In fact, it’s so important it can actually negate what you’ve done to the inside of the house.”

Along with the article, the web site contains other resources to help people looking to buy or sell their properties.

For more information, contact Kathleen Yamauchi at www.kathleeny.com

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