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Here is a great primer of what to think about in your marketing message.

Make Marketing History: The J Train (A Marketing 2.0 Minifesto).

The bottom line is that you can not control the conversation with your clients in this new way of the social internet but it is important to stay close so that you can make sure to push it for yourself.

Not sure what all this really means? Remember when people said that bad news would travel faster than good news? That one unsatisfied customer would tell 7 times as many people as one happy customer? Well now people are communicating more and more quickly on the internet and the conversations are being seen by more people thansk to blogs so you want to make sure people know what you think and that you communicate with them more online.

I just ran across a report by Mike Filsaime that talks about how Internet Marketing is going to be changing over the next year or so from where we are today. Things like dropping click through rates, ineffective autoresponders and the long tail are discussed.

One of the really great things that Mike brings up is the idea of the Skulls which is a method of getting a group of partners together to promote products. of each others.

I know that most of the time Mike Filsaime generally sends out info on internet marketing for the internet marketing guys so I did not want to throw the “get rich quick” scheme kind of stuff at you. This report though seems really good and although you have to jump through a couple of hoops to get at it I think it is well worth the couple of clicks to do so.

Google was even stronger last month compared to the month before and year before in the percentage of the market that they have captured for web searches. One of the problems they seem to have run into over the last few months though according to some webmasters is that there search results have lost some of their relevancy. We will see how this translates going forward.

comScore Networks today released its monthly qSearch analysis of activity across competitive search engines. In April 2006, Google gained in search market share for the ninth consecutive month and maintained its status as market leader with 43.1 percent of all U.S. searches conducted on its sites. Yahoo! remained in second place with 28.0 percent, while MSN ranked third with 12.9 percent.

Americans conducted 6.6 billion searches online in April, up 4 percent from last month.

• Google Sites led the pack with 2.9 billion search queries performed, followed by Yahoo Sites (1.9 billion), MSN-Microsoft (858 million), Time-Warner Network (457 million), and Ask Jeeves/Ask Network (384 million).

• MySpace.com has been added to the search engine rankings for April 2006, coming in at 6th place with 43 million search queries performed (0.6 percent share of the U.S. search market). Will this smaller player eventually be able to grab a substantial share of the search market due to the site’s remarkable popularity?

• Google and Yahoo! continued their dominance among toolbar searches, combining for more than 95 percent of the market share in April. Google grabbed 48.0 percent of toolbar searches, while Yahoo! captured 47.6 percent.

qSearch includes Web searches originating from the search engines reported, other Web-based searches such as News and Image searches and channel searches conducted on portal sites (e.g., Finance and Movies). qSearch does not include Yellow Pages or Maps searches.