How can a small business ever hope to compete with a large corporation?
Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business.
No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman’s terms into how small business owners can increase their Share of Market by increasing their “Share of Voice” (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.
Share of Voice can be increased by increasing the cost efficiency and effectiveness of media by 50-200% or more.
David vs. Goliath shows readers how to do just that step by step and by using templates and worksheets to actually learn “how to.” The Magic of Share of Voice David vs. Goliath teaches small business owners how to compete with much larger businesses by planning and negotiation (more…)